SEO (Search Engine Optimisation)
If you are not near the top of page 1 of the search engines, you are effectively invisible.
In this busy world, your potential customers do not have time to search for very much time – they often do it during coffee breaks, on the train or on the sofa whilst watching TV. In the last ten years, research has shown that customers are searching and buying far more impulsively, so it is vital to be found immediately and ahead of your competition.
Ensuring that your business is one of the first results on the search engine results pages is at the core of our SEO philosophy, and should be a part of your long-term search engine marketing strategy. It can result in an incredible return on investment for your company, providing a stable online presence.
We will work to maximise your visibility through the very best ethical techniques and long-term strategies, adapting constantly to meet the latest search engine algorithms.
It is best to undertake SEO alongside your PPC, as they are effectively two sides of the same coin. We will discuss this with you in detail when we first review your online advertising strategy.
The 7 basic principles of SEO
Our SEO methodology relies on 7 basic principles…
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimisation to attract searchers
- Great user experience including a fast load speed and visual appearance
- Share-worthy content that earns links, citations, and amplification
- Title, URL and meta descriptions to draw high clicj-through rate (CTR)
- Snippet/schema markup to stand out in search engine results pages (SERPs)
Keyword Research
Keyword Research is all about understanding what your audience is searching for. We use a number of tools to help identify the keywords and search phrases which will lead potential customers to your wesbite.
Site Optimisation
Site Optimisation, or “On Page Optimisation”, is all about generating keyword-rich content, creating internal linking, optimising anchor text, titles and headers, adding alt text, adding meta descriptions, optimising URLs and navigation, creating a sitemap, etc.
Technical SEO
Optimising your site for search engines and establishing credibility by implementing responsive design, robot directives, and other technical elements like structured data and meta tags. We effectively tell Google (a robot itself) what your site is all about. This helps it rank for the right things.
Link-building and establishing authority
Once we have everything in place, it’s time to expand your influence and recognition by earning attention and links from other sites and influencers. We don’t “buy” links, as the search engines generally penalsie website which do this. Instead, we accomplish it by a number of techniques such as directory submissions, online PR, blogging and approaching the administrators of other authoritative websites to request links. This is a slow, time-consuming but highly effective way of building a good Page Rank, a measure of your website’s online authority.
Measurement and reporting
An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting our approach we go along.
Choose Tandem Online as your trusted Search Engine Marketing provider
Here at Tandem Online, we understand that being found first on the search engines has a huge impact on the success of a business.
We provide the very best SEO and PPC practices to help our clients to gain a stable foothold in the competitive online marketplace, and we are certain that we will be able to help your business too!
What our clients say...
Experienced Team
Based in Reading, Berkshire, we offer high quality Web Design, Web Development and Website Hosting, supplemented with other online marketing services including Market Analysis & Planning, SEO, PPC and Social Media Marketing.
Responsive Websites built to suit all devices
We also offer the same high standard in traditional offline marketing services including Graphic Design, Advertising, Public Relations and Print Services.
Web Designers and Online Marketing Specialists
in Reading, Berkshire
Professional SEO management
We use a tried-and-tested approach to managing your SEO to help you dominate the search engines
Friendly & professional service
We pride ourselves in our professionalism. All of our staff are experienced in their own specialist field and eager to learn new techniques. We will always come to you with new ideas to strengthen your online presence and help to make your business more successful
100% Reliability
We are committed to delivering oustanding service. We can respond quickly to your needs and will never let you down
