Search Engine Marketing

Search Engine Marketing

If you are not near the top of page 1 of the search engines, you are effectively invisible.

In this busy world, your potential customers do not have time to search for very much time – they often do it during coffee breaks, on the train or on the sofa whilst watching TV. In the last ten years, research has shown that customers are searching and buying far more impulsively, so it is vital to be found immediately and ahead of your competition.

Ensuring that your business is one of the first results on the search engine results pages is at the core of our SEO philosophy, and should be a part of your long-term search engine marketing strategy. It can result in an incredible return on investment for your company, providing a stable online presence.

We will work to maximise your visibility through the very best ethical techniques and long-term strategies, adapting constantly to meet the latest search engine algorithms.

SEO and PPC are effectively two sides of the same coin. We will discuss how to best balance the two in detail when we first review your online advertising strategy.

SEO (Search Engine Optimisation)

SEO ("Natural Search") is a long-term, business-wide strategy that requires an in-depth analysis of your website. It works to balance helpful, relevant information with an effective reading style which allows search engines to easily crawl your site. Optimising your online presence requires both 'on-page' changes, which revolve around the information that your customers see when they access your site, and 'off-page' changes, which your customer's will not see or hardly notice. On-page optimisation often includes the adaptation of existing content to match predetermined and heavily-researched keywords and phrases, ensuring that heading and topics are correct and that the title tags and meta-descriptions work well for each page. Off-page optimisation includes the addition of in-bound links from external sources, which will not only help to drive traffic to the site, but will also encourage a greater sense of authority and reliability. Search engine optimisation can result in massively dramatic results, with long-lasting results.

PPC (Pay-Per-Click Advertising)

PPC ("Paid Search") is a great way to obtain immediate dominance of the search engine results pages. It helps to drive highly relevant traffic to your site by selecting specific keywords and phrases which your potential customers are using to find your products and services. A pay-per click campaign can generate quick results, because it places your business at the very top of relevant search engine results pages, and in easy view of your customers.

However, as you are required to pay for your advertising every time somebody clicks on your link, a PPC campaign can quickly eat away at your advertising budget, so it must be planned and executed carefully and monitored properly in order to generate the best return on your online advertising investment.

Choose Tandem Online as your trusted Search Engine Marketing provider

Here at Tandem Online, we understand that being found first on the search engines has a huge impact on the success of a business.

We provide the very best SEO and PPC practices to help our clients to gain a stable foothold in the competitive online marketplace, and we are certain that we will be able to help your business too!

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What our clients say...

Experienced Team

Experienced team with lots of great ideas

Based in Reading, Berkshire, we offer high quality Web Design, Web Development and Website Hosting, supplemented with other online marketing services including Market Analysis & Planning, SEO, PPC and Social Media Marketing.

Responsive Websites built to suit all devices

Websites buit to suit all platforms and purposes

We also offer the same high standard in traditional offline marketing services including Graphic Design, Advertising, Public Relations and Print Services.

Web Designers & Online Marketing Specialists in Reading, Berkshire

Combining SEO & PPC to generate online traffic

We combine a structured approach to SEO and PPC to help you dominate the search engines

Friendly & professional service

We pride ourselves in our professionalism. All of our staff are experienced in their own specialist field and eager to learn new techniques. We will always come to you with new ideas to strengthen your online presence and help to make your business more successful

100% Reliability

We are committed to delivering oustanding service. We can respond quickly to your needs and will never let you down

Putting together the pieces of the marketing puzzle
Putting together all of the pieces of the marketing puzzle

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