Advertising
Advertising is all about creating messages to persuade and motivate your potential customers to buy your product, attend your event or subscribe to your service. Our approach to Advertising is to break through the clutter and noise of everyday life, disrupting the viewer’s attention, and demanding their focus.
Depending on your advertising goals, we can help your company in a variety of ways:
- To raise awareness of your brand
- To drive potential customers to your business
- To promote sales for both new and existing products
- To introduce a new product or service to the market
- To differentiate your product from your competitors’
We are pleased to offer online Advertising via Paid Search (PPC), Social Media Advertising, Banners and Affiliate Marketing programmes.
Our traditional offline Advertising services including Newspaper Advertising, Magazine Advertising, Radio, Directories and Posters.
Our Advertising Best Practices
We employ five major methods to produce effective Advertising campaigns…
Appeal to emotions
Studies show that people rely on emotions, rather than information, to make brand decisions. Emotional responses to ads influence a person’s intent to buy more than the actual ad content.
Whether you try to evoke happiness, sadness, fear, or anger, appealing to emotions can help your target audience feel your message — not simply read or hear it.
Create positive associations
When consumers associate your product with a feeling of happiness, state of achievement, or accomplished goal, they’re more likely to take notice, remember your product or service, and make a purchase.
As we create your advertisements, we will consider the feelings, desires and goals which you want to be associated with your brand. We will weave this into your advertisements.
Establish a bandwagon effect
We can use customer testimonials, survey data or shareable content to advertise your brand as one worth following or buying into. You can also promote discounts for sharing your brand or content with a friend or family member – let your audience will do the selling for you.
Focus on benefits over features
Your Advertising should focus on the benefit which your product or service brings, not explain what you’re physically selling. We will take a creative approach to getting this message across.
Choose Tandem Online as your trusted Marketing provider
Here at Tandem Online, we understand that strong branding and clear communication of the benefits of your products and services are at the core of your advertising campaign.
We work hard to develop colouful and effective campaigns which help our clients to build trust with their customers, and we are certain that we can do the same for you too!
What our clients say...
Experienced Team
Based in Reading, Berkshire, we offer high quality Web Design, Web Development and Website Hosting, supplemented with other online marketing services including Market Analysis & Planning, SEO, PPC and Social Media Marketing.
Responsive Websites built to suit all devices
We also offer the same high standard in traditional offline marketing services including Graphic Design, Advertising, Public Relations and Print Services.
Creative Design and
Advertising Specialists
in Reading, Berkshire
Creative Design
We can design advertisements which reinforce your brand identity and communicate your message effectively
Campaign & Strategy Development
We can devise a strategy and execute youe advertising campaign across a range of different media
Friendly & professional service
We pride ourselves in our professionalism. All of our staff are experienced in their own specialist field and eager to learn new techniques. We will always come to you with new ideas to gerenate your online presence and in helping to make your business more successful
100% Reliability
We are committed to delivering oustanding service. We will respond quickly to your needs and will never let you down
