Market Analysis & Planning

Market Analysis & Planning

We can conduct a thorough market analysis to examine your business environment and how you fit into it. This will provide valuable information on the strengths, weaknesses, opportunities and threats which your business faces.

It can be quantitative, spelling out sales projections and other pertinent figures, and qualitative, giving a thoughtful overview of how you fit in with your customers and your competition.

We will look into the potential size of the market, the possible customers you should target and what kind of difficulties you might face as you grow your business.

Armed with this information, we can help you devise a strategy to increase your visibility to potential customers and drive sales, awareness, attendance, etc.

You and your staff

We're sure that you and your staff will have a pretty good understanding of your businesses strengths. We will interview you and other key members of your team to discover the key elements of what makes your business unique

Your customers

Your customers buy from you because they like what you do for them. We will interview your best customers (and maybe some of your worst) to discover your company's strengths and weaknesses, and then use the results to help you plan your marketing strategy

Your competitiors

We will discretely speak to your competitors, perhaps posing as potential custromers, to discover their approach and how they do business. We can feed this information into your marketing plan

The Internet

Chances are your competitors are already hard at work developing their own online presence and have already figured out how to display their products or services online. We will analyse their activity and develop ideas for you to out-compete them

Public Industry Infoimation

A lot of local information can be gathered from government reports, chambers of commerce and the news media. Often, they can providean insight into what the general business climate is like and how businesses are operating in their geographic region

Traditonal Market Research

While you can gather a lot of data online, your best information will come from potential customers themselves. We can send out surveys, ask for input and feedback, and conduct focus groups

Choose Tandem Online as your trusted Marketing provider

Here at Tandem Online, we understand that strong branding and clear communication of the benefits of your products and services are at the core of your advertising campaign.

We work hard to develop colouful and effective websites which help our clients to build trust with their customers and generate sales.  We are certain that we can do the same for you too!

Call us on

for a full consultation or email us at

What our clients say...

Experienced Team

Experienced team with lots of great ideas

Based in Reading, Berkshire, we offer high quality Web Design, Web Development and Website Hosting, supplemented with other online marketing services including Market Analysis & Planning, SEO, PPC and Social Media Marketing.

Responsive Websites built to suit all devices

Websites buit to suit all platforms and purposes

We also offer the same high standard in traditional offline marketing services including Graphic Design, Advertising, Public Relations and Print Services.

Market Analysis, Planning and Marketing Specialists in Reading, Berkshire

Market Analysis

We analyse your market to identify strengths, weaknesses, opportunites and threats

Understanding your business

We research your business, your staff, your customers and your competitors so we can develop our recommendations

Friendly & professional service

We pride ourselves in our professionalism. All of our staff are experienced in their own specialist field and eager to learn new techniques. We will always come to you with new ideas to strengthen your online presence and help to make your business more successful

100% Reliability

We are committed to delivering oustanding service. We can respond quickly to your needs and will never let you down

Putting together the pieces of the marketing puzzle
Putting together all of the pieces of the marketing puzzle

Enquiry Form

Please fill out the details below and click submit – we will respond with a quote
(make sure you supply your phone number in case we have any questions)

Thank you for your enquiry

We’ll be in touch shortly